the new look of rojo foto//design

With many thanks to Luxecetera, rojo foto//design has a fantastic new look! When I started through this process with Luxecetera, I knew right off that this was going to go somewhere great. Each phone call got me so excited and pumped up about possibilities, ideas, uses for the new pieces, marketing, and on and on… Even before seeing the first round of concepts, I knew I had chosen the right design firm to help change the look of “rojo”.

This has been quite a process for me. I had to fight back some guilty feelings for not working on this myself. But I knew that first, I don’t have a lot of time to spend developing a brand for myself, and second, I could never please myself. Maybe I’m just a rarity…but somehow I doubt that. So I really wanted to convey to Ashley and her team what I was about, what I love, what I get inspired by, and they listened very carefully and intently.

One amazing moment of brilliance (because I think there were many) came when I got a phone call back from Ashley and she was telling me about the process of choosing the cricket to add to the branding. During our early conversations I talked about my background in music and how music is still a large part of my life, and so they wanted to add that into the brand in some way. To my relief they decided to not go the route of a bird sitting on a branch, but instead started to think of other “musical” things. When Ashley told me they had decided on a cricket, I knew that was going to be amazing! It is clever and unique, and I loved the subtlety of fitting this musical side of me into the branding.

Patterns, illustrations, fonts, colors, paper type, stamps, sizes, and so many other details were thought out and executed so wonderfully!

I could go on and on about Luxecetera! Seriously, if you are looking for branding…look no further.

So, I am proud to be able to show you guys some of the stuff that Ashely at Luxecetera worked up! Now…just shoot me an email to inquire about your wedding or portraits and you can get some “rojo” goodness in the mail!

Thank you to Ashley, Tyrie, Jo and the rest of the crew that I didn’t talk to at Luxecetera for such an awesome brand!

(PS…the logo is even going to be featured in the book Logo Lounge 6! How cool is that?!)

illinois wedding photographer, chicagoland wedding photographer

Lightning Over Guadalajara

I was in Guadalajara, Mexico just a couple weeks back and the night before I returned home there was this amazing lightning storm. I had already gotten all of my bags packed and was about to get in bed (for my 3:30am alarm), but I knew that I had to go get some photos of this. Some of these images almost look like they are from outer space or some weird nebula. Just thought I would share.

Jasmin and Micah – Long Beach, CA

foto//friday – Faces

I have had the privilege of meeting some amazingly beautiful people (inside and out) around the world. Taking their portrait lets me remember a little bit about them after I am home. Sometimes looking into these eyes, seeing joy on faces, sensing hurt in the weathered wrinkles gives you a clue into the life that they have lived.

Here are two faces from Afghanistan.

The young boy was in line to have his eyes examined. He talk about how he was having trouble with his school work because of his vision. When I look at this picture I smile, because I know that he received quality eye care, and probably is now complaining because he doesn’t want to do his school work.

This girl lived in a small village north of Kabul that is able to pump clean water because of a wind power project in her village. When I approached her to take her picture she was really wary of me and my camera. But with a few “camera tricks” that bright, infectious smile filled her face. I have smiled a number of times just looking at this photo. I think you will too.

Look around you today. Remember that the faces you see around you represent a story.

foto//friday – Confused

Over 3 million people pass through the Shinjuku station in Tokyo every day, making it the busiest in the world in terms of passengers. All of those people, plus a really complex train station map really turned up the stress level. On a couple of the trains I felt that all of those 3 million were on the same train. It would be so packed that I could let go of my bag and it would stay suspended in between me and the person squeezed right up next to me.

So, needless to say, I felt like this guy more than once. When I saw this moment taking place, I had to photograph it…even if it was just for my own humor.

I am proud to say that I did tackle the Tokyo train system by myself a couple of times.